为什么会出现这样的变化，原因何在？
原因是消费意识的改变引起竞争方式的改变
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<P class=MsoPlainText style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%"><SPAN style="FONT-SIZE: 14pt; LINE-HEIGHT: 150%; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><FONT face=宋体>市场演变<B><SPAN lang=EN-US><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></SPAN></B></FONT></SPAN></P></TD>
<TD style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: windowtext 1pt solid; PADDING-LEFT: 5.4pt; PADDING-[1] [2] [3] [4] [5] [6] [7] [8] [9] [10] 下一页 >>
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<P class=MsoPlainText style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%"><SPAN style="FONT-SIZE: 14pt; LINE-HEIGHT: 150%; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><FONT face=宋体>计划时代<B><SPAN lang=EN-US><o:p></o:p></SPAN></B></FONT></SPAN></P></TD>
<TD style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: windowtext 1pt solid; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #d4d0c8; WIDTH: 120.75pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; BACKGROUND-COLOR: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt" vAlign=top width=161>
<P class=MsoPlainText style="MARGIN: 0cm 0cm 0pt 10.6pt; LINE-HEIGHT: 150%"><SPAN style="FONT-SIZE: 14pt; LINE-HEIGHT: 150%; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><FONT face=宋体>供不应求时代<SPAN lang=EN-US><o:p></o:p></SPAN></FONT></SPAN></P>
<P class=MsoPlainText style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%"><B><SPAN lang=EN-US style="FONT上一页 [1] [2] [3] [4] [5] [6] [7] [8] [9] [10] 下一页 >>
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<P class=MsoPlainText style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%"><SPAN style="FONT-SIZE: 上一页 [1] [2] [3] [4] [5] [6] [7] [8] [9] [10] 下一页 >>
14pt; LINE-HEIGHT: 150%; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><FONT face=宋体>顾问时代<B><SPAN lang=EN-US><o:p></o:p></SPAN></B></FONT></SPAN></P></TD></TR>
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<TD style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #d4d0c8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #d4d0c8; WIDTH: 78.75pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; BACKGROUND-COLOR: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt" vAlign=top width=105>
<P cla上一页 [1] [2] [3] [4] [5] [6] [7] [8] [9] [10] 下一页 >>
ss=MsoPlainText style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%"><SPAN style="FONT-SIZE: 14pt; LINE-HEIGHT: 150%; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><FONT face=宋体>无竞争<B><SPAN lang=EN-US><o:p></o:p></SPAN></B></FONT></SPAN></P></TD>
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<P class=MsoPlainText style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%"><SPAN style="FONT-SIZE: 14pt; LINE-HEIGHT: 150%; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><FONT face=宋体>无竞争<B><SPAN lang=EN-US><o:p></o:p></SPAN></B></FONT></SPAN></P></TD>
<TD style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #d4d0c8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #d4d0c8; WIDTH: 84pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; BACKGROUND-COLOR: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid w上一页 [1] [2] [3] [4] [5] [6] [7] [8] [9] [10] 下一页 >>
indowtext .5pt; mso-border-top-alt: solid windowtext .5pt" vAlign=top width=112>
<P class=MsoPlainText style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%"><SPAN style="FONT-SIZE: 14pt; LINE-HEIGHT: 150%; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><FONT face=宋体>产品竞争<B><SPAN lang=EN-US><o:p></o:p></SPAN></B></FONT></SPAN></P></TD>
<TD style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #d4d0c8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #d4d0c8; WIDTH: 80.1pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; BACKGROUND-COLOR: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt" vAlign=top width=107>
<P class=MsoPlainText style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%"><SPAN style="FONT-SIZE: 14pt; LINE-HEIGHT: 150%; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><FONT face=宋体>服务竞争<B><SPAN lang=EN-US><o:p></o:p></SPAN></B></FONT></SPAN></P></TD></TR>
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<TD style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #d4d0c8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: windowtext 1pt solid; WI上一页 [1] [2] [3] [4] [5] [6] [7] [8] [9] [10] 下一页 >>
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<TD style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #d4d0c8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #d4d0c8; WIDTH: 78.75pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; BACKGROUND-COLOR: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt" vAlign=top width=105>
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<P class=MsoPlainText style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%"><SPAN style="FONT-SIZE: 14pt; LINE-HEIGHT: 150%; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><FONT face=宋体>供应员<SPAN lang=EN-US><o:p></o:p></SPAN></FONT></SPAN></P></TD>
<TD style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #d4d0c8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #d4d0c8; WIDTH: 84pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; BACKGROUND-COLOR: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt" vAlign=top width=112>
<P class=MsoPlainText style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%"><SPAN style="FONT-SIZE: 14pt; LINE-HEIGHT: 150%; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><FONT face=宋体>推销员<B><SPAN lang=EN-US><o:p></o:p></SPAN></B></FONT></SPAN></P></TD>
<TD style="BORDER-RIGHT: windowtext 1pt sol上一页 [1] [2] [3] [4] [5] [6] [7] [8] [9] [10] 下一页 >>
id; PADDING-RIGHT: 5.4pt; BORDER-TOP: #d4d0c8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0cm; BORDER-LEFT: #d4d0c8; WIDTH: 80.1pt; PADDING-TOP: 0cm; BORDER-BOTTOM: windowtext 1pt solid; BACKGROUND-COLOR: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt" vAlign=top width=107>
<P class=MsoPlainText style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%"><SPAN style="FONT-SIZE: 14pt; LINE-HEIGHT: 150%; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><FONT face=宋体>销售顾问<B><SPAN lang=EN-US><o:p></o:p></SPAN></B></FONT></SPAN></P></TD></TR></TBODY></TABLE>
每一次的提升皆是市场的变化引起的.现在的市场又发生了变化：
●消费意识的改变.
●竞争对手的策略提升.
●生活方式的改变.很明显，竞争的方式也要变化.
一种竞争方式达到普及的阶段，就自然失去了其原有的竞争优势，而变成了基本的方式。
韦尔奇说：当质量、品种、价格等与消费者的“正式关系”和竞争对手不相上下时，营销活动的重点就在于建立企业和客户间的“非正式关系”，即以十倍于追求情人的热情，精确了解客户希望的商品或服务个性，找准顾客，精确的介入他购买和更新产品的愿望。
竞争的基础分析：
推销基于产品.
顾问基于服务.
现在的市场基础：汽车生活、汽车文化等消费者的思想观念为基础.基于此基础的竞争的方式：观念竞争
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